Online Monitoring
Online monitoring allows businesses to monitor keywords and search terms on websites, forums, and blogs on the Internet.
Through a redefined and developed search engine, that allows you to monitor thousands of online news platforms around the world in near real time. Boolean search technology allows you to refine and filter your results. Focused on the needs and desires of our clients, our online monitoring offers a variety of features to provide accurate information, including Advanced search options, unlimited keyword combinations, location filters, source options (if needed), language filters, adding additional websites to your watchlist, and excluding coverage that clients don’t want to receive.
Print Monitoring
Print media monitoring uses the latest OCR (Optical Character Recognition) software to search for combinations of traditional print media (newspapers, magazines, periodicals, etc.) and digital publications (PDF and online publications). The process of doing. Identify keywords or search terms provided by you.
Print media monitoring by Leading Ads begins with a publication inspection by the library team. Predefined intervals (daily, weekly, monthly, bimonthly, quarterly, and yearly). The printing department then receives the page and the next process begins. Digitally “clip” articles containing keywords and search phrases provided by you. Division of our publications: We will check the spelling, record the item in the system, and then send it to you. • South Africa – Regions and regions with releases over 2012. • 17 African countries with over 466 publications. • We can assist Canada, the United Arab Emirates, the United Kingdom, the United States (and many other international countries) upon special request.
Broadcasting Monitoring
Broadcast surveillance is a method of tracking the output of broadcast media such as television and radio. Broadcast monitoring can use Speech To Text (STT) technology to track mentions of programs of interest and the number of times the TV / radio component of a program has been aired.
Through a developed and a unique voice text or STT technology that provides you with the latest way to monitor broadcast media. This type of surveillance identifies references in audio recordings of television and radio that have been converted to text. Program Monitoring tracks references to brands and campaigns in news and current affairs broadcast by television and radio stations. After a few minutes audio file has performed the above steps, the text file (audio file) is retrieved from the system. The file is then processed by another system that searches for “keywords” or “search phrases” provided by you. If the “keyword” or “search phrase” is a positive match, the file is sent to the Leading Ads team to make sure the audio file is relevant. If the file turns out to be relevant, it will be sent to someone else who captures the file and uploads it to the system. The system then uploads the report to the customer’s dashboard and email newsletter.
Social Media Monitoring
Social monitoring provides businesses with the ability to monitor keywords, hashtags, or handles across social media platforms.
Using software developed by in-house professionals, our social media monitoring service covers all social media platforms, millions blogs, and over fifty thousand bulletin boards and forums. In our experience, using “hashtags” or “handles” makes the coverage we search and deliver more relevant, but we also use Boolean search technology to ensure the accuracy of the information. Due to the social media privacy policy, only public profiles and pages can be monitored. Social media reports can be generated from monitoring results via online dashboards.
Analysis Reports
Analytical reports are a visual representation of a company’s media coverage. The report consists of graphs and insights that help you build your brand’s reputation, analyze your competitors, and track key performance metrics (KPIs) for your communications team and public relations activities.
Media analytics reports can be used to track various KPI measurements for commuting teams or PR firms involved in content creation. Reports can also be used to inform strategies and help decision makers track media trends. You can target sympathetic publications and journalists, or you can target more negative publications and journalists to change and influence media narratives. Reports also provide insight into how a particular press release or announcement was received in the media and/or social media, and focus on individual topics to track news longevity and impact. The media analysis methodology ensures objective and unbiased reporting, and data integrity ensures reproducibility and consistency of results. After the analyst analyzes the data, it is passed to the strategist, who visualizes it in charts. The strategist then adds context to the data by creating executive summaries and providing context and insight to the reports presented in the charts presented.
